Ruija kariniemi

Hi there!

 I'm Ruija, a multitalented fashion student with background in illustration and animation. I'm currently located in Raisio, Finland.

Ever since I lived in Tokyo between 2018 and 2019, my heart has been filled with big dreams suited for big world.

My home country Finland is a small place with modest culture and people. Too modest in my opinion. The world out there has so much more flavor to offer. Unique and fun fashion, food, entertainment and experiences. I want to bring even a little of that to Finland!

Which is why I plan to create my own lifestyle brand which sells art, apparel and interior merchandise. Ever since I came back from Japan, I've been broadening my expertise to visual marketing, product design and now fashion!